The effect of your URL structure on your Google rankings
Saturday, September 26th, 2009Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google’s search results?
Trailing slashes and sub directories
A popular assumption is that Google prefers pages that are in the root directory of a website.
If an URL contains many trailing slashes (meaning the page is placed in a sub-sub-directory) then Google might not think that the page is important in relation to the other pages.
Although this statement is often repeated in SEO forums, it is probably not true.
The visibility of a web page counts, not its position
If a web page is linked throughout your website and if the page has inbound links then the web page will be indexed and ranked by Google without any problems. (more…)















