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STOP asking about Google PR
Wednesday, July 29th, 2009
Alot of webmasters and ‘SEOs’ alike ask tons of questions about why their PR has dropped, how they can increase it, etc., etc.
I’m here to set the record straight. Google PR IS a major part of your rankings. HOWEVER, the way everyone here uses the term (99% of the time) is in reference to the VISIBLE Google PR value found in their toolbar. This is a POOR measure of PR folks and should not be used in ANY discussion about rankings or loss.
What we know: Google Visible Green Toolbar is updated quarterly. The information in the toolbar is not only old, but it’s only snapshot of the overall health of a web site. Basically it’s a loose indicator of the value of the incoming links to that particular web site.
But even then it’s inaccurate. You do’nt want to even base links (those you acquire) solely on this value. Case in point. I have a web site, 60 Yahoo! back links recorded, more in Webmasters. There are nothing but junky (but related) links. The links are PR3 or less (ALL OF THEM), HOWEVER, what we see is a PR 5 for the web site that is slightly more than a year. WHY? (more…)